Ntesports and Czy Forge a Path for Esports Excellence in Africa
“The answer to untapped talent in Africa”
A UK-based leading consultancy firm renowned for its contributions to esports and education, is thrilled to announce a landmark sponsorship and strategic partnership with CZY Esports, a pioneering Esports Entertainment and Apparel organization based in Kenya. This collaboration is set to unleash the untapped esports talent within Africa, fostering long-term growth, sustainability, and industry legitimacy across the continent.
CZY Esports, known for its dynamic approach and commitment to inclusivity within the esports sector, has been instrumental in providing career opportunities and connecting players worldwide. This new sponsorship agreement with Ntesports Ltd. represents a significant milestone in their mission to build a sustainable and inclusive esports ecosystem in Africa.
Wesley Kanyeria, Business and Marketing Manager at CZY, highlights the importance of this partnership: “We are committed to attracting broader participation, investment, and support from fans, sponsors, and stakeholders worldwide.
Collaborating with Ntesports is a crucial step toward achieving our ambitious goals for the esports industry in Africa.”
Nik Turner, Founder and Managing Director of Ntesports, expressed his enthusiasm about the partnership: “This deal with CZY transcends traditional financial sponsorship. It marks the beginning of a collaborative journey to grow and develop our global portfolio of sponsorship deals, focusing on mentorship and business development support to expand CZY’s reach and impact.”
Ntesports is not new to supporting grassroots esports, with several UK teams and the Chicago-based Take Back Control benefiting from its sponsorships. However, the partnership with CZY Esports marks Ntesports’ inaugural venture into the African continent. Turner’s engagement with the Esports Trade Association and subsequent interactions with key figures in Africa, including meetings with CZY’s CEO Allan “Serge” Kimani and COO Johan “Jevaney” Mackboush, have laid the groundwork for this promising collaboration.
Both organizations share a vision for advancing the esports industry through integrity, teamwork, and innovation. Ntesports, initially celebrated for its educational contributions, has expanded its focus to support grassroots esports globally.
This partnership with CZY aligns perfectly with Ntesports’ strategy to nurture talent and promote inclusivity within the esports arena.
“Allan and the CZY management team share our core values and vision for the future of esports,” said Nik Turner. “This partnership is not just about financial support; it’s about empowering CZY through mentorship and business development as they look to broaden their horizons. We’re excited about the future projects and the impact this collaboration will have on the esports landscape in Africa.”
Stay tuned for upcoming announcements as Ntesports and CZY unveil their collaborative projects, setting new standards for excellence in the global esports community.
